Big data and Smart data: two interdependent and synergistic digital policies within a virtuous data exploitation loop

This research examines for the first time relationship between Big data and Smart among French automotive distributors. Many low-tech firms engage in these policies to improve their decisions performance through predictive capacities of data. A discussion emerges literature according which an effective policy lies conversion a mass raw into so-called intelligent In order understand better this digital transition, we question transformation practiced founding model 3Vs (Volume, Variety Velocity data). First all, empirical study 112 distributors develops existing by proposing original detailed typology (Low data, Secondly, after specifying elements differences quantitative nature qualitative our results reveal analyse existence synergistic relationship. Companies transform approach when they move from massive exploitation The phenomenon is part high-end loop exploitation. Initially, can only be done extracting sample large pool previously made policy. organization's turn enriched repayment contributions approach. Thus, three important ways. off, identify, detail compare current traditional industry. explain evolution practices within organizations that now combine both Finally, guide decision-makers towards legitimate association different forms management performance.